Facebook Ad Network to be Announced Tomorrow

Facebook’s New Ad Network to Be Released at Ad:Tech NY

In case you have not already heard, Facebook is set to announce the launch of their new ad network tomorrow at Ad:Tech NY. Few details are available about the new ad network, but rumors are swirling that the ad network will not just be internal to Facebook. It has been speculated that the ad network will look to sell space on third party websites and will leverage to Facebook user demographic data to increase the targeting on ads displayed to users.

While this announcement is sure to get a tremendous amount of buzz, I have not been impressed with Facebook’s current advertising solutions and I am skeptical of the network even competing with the likes of Google or Yahoo. Take Facebook Flyers Pro for example. The ad types are limited, ugly and get horrible click through rates. Does this sound like a marketers dream?

At best, I think the facebook ad network will be the defacto way to monetize Facebook applications, but in terms of being a viable monetization stream for third party websites, I do not think it will be a success.

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