Facebook Launches CPC Advertising

Flyers Pro Offers Low Cost Highly Targeted Advertising

Facebook has answered the cries of advertisers looking for a more cost effective ways to advertise on Facebook. The Facebook Flyers Pro advertising option allows advertisers to set a minimum and maximum cost per click (a la Google). With Facebook Flyers Pro you can also set a daily maximum budget. As with the Facebook Flyers option, Flyers Pro is a easy to use, self service solution. Flyers Pro allows you to create relevant advertisements by targeting users based on gender, age, school, location, workplace, and interests.

This is a smart move by Facebook. Many small to mid-sized advertisers can not afford CPM based advertising campaigns and have been conditioned by the likes of Google that CPC is the “way to go” when it comes to online advertising. While CPM does have it’s place, Facebook has opened up a whole new segment of advertisers to their site - there are more small to medium sized advertisers than there are large ones, the sum of which is much greater than that of large advertisers. I am going to be launching a few CPC campaigns this week and will let you know how it goes.

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