Facebook Should Talk About Getting Out of Microsoft Deal

Facebook Needs to Find a Better Ad Platform Partner

Slow. Difficult. Annoying.

Are these three words that you would use to describe a partner and stakeholder in your business? I sure hope not. Today’s Wall Street Journal story today about Microsoft’s bid to buy a stake in Facebook has me thinking about those three words.

Slow. Difficult. Annoying.

For any of you who have ever used Microsoft’s AdCenter paid search platform, you know what I am talking about. Facebook must have never used the system before they signed their advertising agreement with Microsoft. The system, compared with Google, is slow, difficult and annoying. In all honesty it is the worse platform I have ever used for paid search campaigns. Microsoft does not “get-it” - and I am afraid that they never will (whether they buy a 5% stake in Facebook). These latest talks with Facebook reek of desperation - a 50 year man bumping 50 Cent in his car.

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