(fluff)Friends: When your landlord won’t let you have a dog

Maybe you love things that are cute. Maybe you love them so much, you have an entire photo album of baby animals you saw at the Berlin Zoo. (Not me, I’m not saying me. But someone might have that.) In that case, it’s time to check out (fluff)Friends.

The fluffs are virtual pets that live on your Profile page and can be virtually petted, fed, moved to new habitats and raced against one another. They’re kind of like nanopets and giga pets (anyone remember those?). Does this sound dumb? Well, some of us live in apartments that don’t allow dogs, so virtual pets are looking pretty good. Plus, cleaner!

And oh, the cuteness of the fluffs, with their enormous heads and tiny little smiles and fat bodies. You can make them say anything you want! They get their own walls and friends! And if you love both things that are cute and things that are a little pathetic, you can adapt your pet to your needs. For example, my wallaby, Wally Whiny, is in a “deprived” mood, and is saying “I live in my Miata!” Poor, useless Wally.

You can feed and house your pet using fluff munny, which is earned in various ways. As with so many Facebook applications, your prime export as a user is your consumer data, so you can earn munny by taking surveys with the application’s partner, Peanut Labs. You can also earn by inviting your friends, thus upping the application’s user count. If neither of these appeal, you can earn by petting other fluffs, or by betting on fluff races. Interestingly, you cannot purchase munny with real money.

If you remember nanopets and giga pets, you will remember that they died if you forgot to take care of them. The same is not true for fluffs, which is probably good or you’d be seeing a lot of profile pages with sad large-headed skeletons in the fluff section. Fluffs which are not fed and receive no petting will just be in a permanently bad mood.

It looks like the developers are still working out some of the kinks. People have complained that fluffs sometimes disappear from profiles, that feeding doesn’t always take effect, and that payments for taking surveys don’t always go through. However, the fluffs remain cute no matter what the problems are, and the developers are staying on top of application modifications, as you can see from the forum.

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4 comments ↓

#1 Sheila evans on 10.25.07 at 7:06 am

I thought this was interesting that this blogger takes a pretty big swing at the quality of marketing to facebook users because of their age:

http://www.congoo.com/user/FullComment?comid=221&Category_ID=-1&Channel_ID=8&Channel=Internet

#2 Garrett Smith on 10.25.07 at 11:50 pm

What is wrong with marketing to kids? Companies have been doing this for a hundred years. It is a very lucrative market and since the “social network generation” is made up of kids, it is no surprise that the most popular applications and the advertisements displayed would be focused on those 24 and under.

#3 The death of the fluffs — Facebook Observer on 12.31.07 at 7:14 pm

[…] yesterday when I said (fluff)Friends cannot die? I guess I was wrong. October 24, one of the […]

#4 ladyunicornejg on 04.13.08 at 11:16 am

Fluff Friends LLC and Mike Sego have added gold. In my opinion, this has destroyed the application worse than previous crashes. Many people who have added the application but are poor in real life now feel as if they are worth less than those who have money. Unless you can spend your real money, there are now countless items you may need to spend hours upon hours a day working hard to get while the rich spend $600+ on an image of a fox for their habitat. This makes me really feel sorry for all the addicts out there who couldn’t afford to bu t have spent hundreds already. Even worse is the woman who admitted to having her husband threaten divorce over her addiction to this application. New players beware!

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