Cisco System Is Using Facebook To Let Folks Get to Know Their Top Employees Better
It is not everyday that you see a corporate giant like Cisco Systems embrace the transparency of the social web; but that is exactly what they are doing. While checking out a cool new contest that the company is releasing, I was shocked to find a link on the company’s site that instructed folks to visit Facebook to get to know Cisco Systems Chief Technology Officer for Emerging Technologies, Guido Jouret. Of late Cisco has been progressive in their use of blogs and video to better educate and inform customers, but this latest use of Facebook is something that many Fortune 500’s (and other companies) can learn from. The lesson here is that even though you are a huge company, business is all about people and there is no better way to get to know someone on the internet then through Facebook.
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4 comments ↓
Nice post. I’m very much interested in the business relevance of social networking sites (and other ‘web 2.0′ tools). This is an interesting approach by Cisco. I’m sure others will follow soon.
An excellent start. Now lets see Cisco make this invitation to people that actually interact with Cisco products!
When Cisco open up a la www.getsatisfaction.com then I will be impressed!
An excellent post. I just spoke at a conference of chief learning officers of FORTUNE 500 firms and one of the big issues was how companies are leveraging Facebook and other web 2.0 tools to engage and inspire new hires, many of whom use Facebook on a daily basis. You can check out my post at www.newlearningplaybook.com
Jeanne Meister, Founder, New Learning Playbook
@jeanne thanks. many times big company simply want to spam or drive revenues through their site, rather than trying to help and connect with an audience. if one can sell them on that idea, they will find that their return on investment (time) is very high.
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