10+ Tips for Facebook Marketing

MarketingSherpa has come up with a fantastic tutorial on tips and tricks for marketing on Facebook. It is meant for individuals as well as organizations. Here’s a summary of the great post:

1.) Create a polished profile
A well crafted and a clear profile always helps. Be specific and to the point about who you’re and what you want like Sherpa mentions I’m looking for a job in PR in NY and currently I’m working in this industry.

2.) Join Network
Mention your area in your profile and you’d automatically be a part of that network. For e.g. if you’re a startup owner in the Bay Area and are on the look-out for VCs such for any funding/investor groups in Silicon Valley and start conversations with group members.

3.) Join Groups
To connect with members in a particular area and to build your own credibility join groups/communities and communicate your thoughts in the groups. Connect with local/global groups. Limit is upto 200.

4.) Post relevant content
Give people links which describe you, your work. For e.g. your blog, your website (if any), media attention, domain blog, fav. domain books etc.

5.) Create your own group
Position yourself as a manager/admin and a leader per se with control over your content and reach out to your members by creating an enticing group with a topic that interests you.

6.) Interact with others
Socializing is the key to Facebook. There are several ways to socialize:
- Buy virtual gifts for other members
- Play games with them
- Give them a virtual “poke” to get their attention
- Start a new topic in the “discussion board”
- Comment on their profiles if they’re in a group
- Post something to The Wall

7.) Extend relationships outside of Facebook
Take conversations offline. Talk to people outside facebook maintain relationships with them.

8.) Aim for long-term relationships
Consistency and patience is the key for Facebook marketing.

9.) Brand-Building with Facebook applications
Project the image of your brand by adding third party applications/creating third party applications for Facebook.

10.) Buy an ad
Facebook Flyers Basic allows marketers to buy and create banner-like advertising on networks.

11.) Select your advertising targets
As a strategic marketer choose your target audience on the basis of:

- Keywords in their profiles
- Declared political views
- Relationship status
- Education status

(Via MarketingSherpa)

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