Appaholic Renamed Adonomics

Adonomics Now Offers Advertising Platform

Recently acquired Facebook Analytics site Appaholic has received a name change to Adonomics and added an Advertising platform. Adonomics offers robust analytics data on Facebook applications for users and developers alike and now an advertising platform. While more information about this new advertising platform for Facebook applications could not be found, according to the site, the name change signifies a shift in focus from a website dedicated solely to tracking application growth to one that can provide stock-market-style analyses of Facebook features. How much is your app worth, in advertising dollars? How does that correlate to your applications growth?

Adonomics is just the latest in a string of sites offering advertising platforms for Facebook developers. In my opinion, the real economy for Facebook applications lies not in advertising, but in sale of the applications to companies that can use them to market their products and services. Either way, the name change at the very least well help distinguish the site from Appsaholic, a Faceboom application shows Facebook developers the number of user installs for any number of applications.

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