The Initial League of 12: Facebook’s Partners

With an immediate effect, 12 of the world’s biggest, trusted and renowned brands have joined hands to use Facebook Ads, the all new ad system enabling people to provide trusted referrals to their friends and helps businesses to spread information through the social graph and communicate with their customers in completely new ways.

The Partners present at the launch event in New York for Facebook Ads included Blockbuster, CBS, Chase, The Coca-Cola Company, Sony Pictures and Verizon, CondéNet (Epicurious.com and flip.com), Crest Whitestrips, Dove Cream Oils®, Herbal Essences, The New York Times Co., and Saturn.

Partner’s thoughts at the Launch Event:

“With Facebook Ads, our brands can become a part of the way users communicate and interact on Facebook” said, Carol Kruse, vice president, global interactive marketing of the Coca Cola Company.

“We view this as an innovative way to cultivate relationships with millions of Facebook users by enabling them to interact with Blockbuster in convenient, relevant and entertaining ways” said Jim Keyes, Blockbuster chairman and CEO.

“We’re always looking for new ideas and fresh ways to engage with our customers, and Facebook is providing tremendous thought leadership on this front,” said John Harrobin, senior vice president, marketing and digital media, Verizon.

Watch out for our analysis and reviews on the entire event

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