Three Things that Make Up Facebook Ads

The official announcement from Facebook is here. The speculations (which we’re correct to a larger extent) are over. Facebook CEO Mark Zuckerberg has introduced Facebook Ads, an ad system for organizations which enables them to connect with select set of audiences.

According to the announcement made by Zuckerberg, “Facebook Ads represent a completely new way of advertising online”. “For the last hundred years media has been pushed out to people, but now marketers are going to be a part of the conversation. And they’re going to do this by using the social graph in the same way our users do”.

Facebook Ads includes three parts: a way for businesses to build pages on Facebook to connect with its audience; an ad system that facilitates the spread of brand messages virally through Facebook Social Ads™; and an interface to gather insights into people’s activity on Facebook that marketers care about. On other websites, Facebook Beacon provides a way for users to choose to share their activities with their friends on Facebook. Landmark partners are implementing the fullest set of offerings from Facebook Ads.

Effectively speaking the three parts of Facebook Ads are: An opportunity for businesses to connect with their target audience. A high profile ad system that spreads messages virally courtesy Facebook Social Ads. Social Ads appear either inside a user’s News Feed or in the ad space towards the left. An interface for gathering statistics/data on what people are doing on Facebook. Facebook Insights is a free service for all Facebook Pages and Social Ads.

More thoughts by Zuckerberg on the Launch

“The first thing businesses can do is design a page to craft the exact experience they want people to see”.

“Social actions are powerful because they act as trusted referrals and reinforce the fact that people influence people”. “It’s no longer just about messages that are broad-casted out by companies, but increasingly about information that is shared between friends. So we set out to use these social actions to build a new kind of ad system”.

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